💊 024: Selling pills isn't that hard, is it?

Chase Mohseni
June 19, 2024

Hello, you special Creatives!

Welcome to Volume 24 of Creative Cuts 🔪 - your weekly dose of creative strategy from your compatriots at Creative OS.

This week are hanging out with an world class DTC supplement brand that makes an insane amount of creative, Ritual!

Like usual, we’re going to go over an ad with you and give you some great takeaways where you:

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Read time: 5.5 minutes

Ritual Ad 💊

Clear Highlight of Ingredients:
- The ad effectively lists the essential vitamins and nutrients included in the product, such as Vitamin A, Vitamin D3, and Omega-3 DHA. This immediately informs parents of the product's benefits, addressing common concerns about nutritional completeness for their children.
Appealing Visuals:
- The image of the vitamin bottle and the background setting are visually appealing. The clean and inviting design enhances the ad's overall aesthetic, making it attractive to potential buyers.
Branding Consistency:
- The ad maintains consistent branding with the use of the Ritual logo and brand colors. This consistency helps in building brand recognition and trust among consumers.
Focus on Child Health:
- The ad emphasizes that the product is "Essential for Kids," clearly indicating its target audience. This focus on child health appeals directly to parents who prioritize their children's well-being.

Overcrowded Text:
- The list of ingredients might appear overwhelming at first glance. The dense block of text could deter some viewers from reading the entire list, potentially missing out on key information.
Lack of Contextual Information:
- While the ingredients are listed, there is no explanation of why each nutrient is important for children’s health. This lack of context may not fully convince parents of the product's benefits.
Static Visuals:
- The ad features a static image, which might not capture attention as effectively as a dynamic or interactive element could. In a social media context, movement or interactivity can be crucial for engagement.
Absence of Call-to-Action (CTA):
- The ad does not include a clear call-to-action. Phrases like “Shop Now” or “Learn More” could guide parents on what steps to take next, increasing the likelihood of conversion.
  - This is especially important because of the discerning audience group Ritual is selling to, parents. You want them have momentum to keep considering on your owned platform, your website.

Option 1: “Supercharge Your Child’s Health with Ritual Kids Multivitamin!”
Option 2: “Daily Nutrition Made Delicious with Ritual Kids Multivitamin!”
Option 3: “Unlock the Power of Essential Nutrients with Ritual Kids Multivitamin!”

Hero Section:

Headline: “Boost Your Child’s Health with Ritual Kids Multivitamin!”
Subheadline: “Packed with Essential Nutrients for Growing Kids. Sugar-Free, Vegan, and Deliciously Healthy.”
Call-to-Action Button: “Shop Now” (with a discount code like “SAVE10”)
Visual: High-quality image of the product, possibly with a happy child or family.

Enhance Readability:
- Break down the list of ingredients into a more digestible format. Use bullet points with brief explanations for each nutrient, e.g., "Vitamin A - supports healthy vision."
Add Contextual Information:
- Include brief descriptions or benefits of each ingredient to educate parents. For example, “Omega-3 DHA – crucial for brain development.”
Incorporate Interactive Elements:
- Consider using a short video or an animated graphic that highlights the key benefits of the multivitamin. This could engage viewers more effectively than a static image.
Include a Call-to-Action:
- Add a clear and compelling call-to-action such as “Buy Now” or “Find Out More” to direct potential customers to the next step, whether it’s visiting the website or making a purchase.
Testimonials or Social Proof:
- Integrate customer testimonials or endorsements from pediatricians to build credibility and trust. Quotes from satisfied parents or health professionals can significantly influence purchasing decisions.
Highlight Unique Selling Propositions (USPs):
- Emphasize any unique features of the product, such as being sugar-free, vegan, or made with natural ingredients. These USPs can set the product apart from competitors.

Now for some fun with AI - these are the results after we input our suggestions and asked for a new ad to be created!

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!