What is Ad Format?
The structure and type of an advertisement, such as image, video, or carousel.
Definition
Ad format refers to how an ad is structured and displayed on a platform. Common formats include single image, video, carousel (multiple swipeable images/videos), Stories, Reels, collection ads, and lead forms. Each format has specific dimension requirements and best-use cases. Carousels excel at storytelling and product showcases, video captures attention in feeds, and Stories leverage full-screen vertical real estate.
Example
A fashion brand tests three formats for the same product launch: a single lifestyle image, a 15-second Reel, and a 5-image carousel. The carousel drives 2x more clicks because shoppers can browse multiple outfits.
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