An ad format featuring multiple swipeable images or videos.

Fundamentals

What is Carousel Ad?

An ad format featuring multiple swipeable images or videos.

Definition

Carousel ads display 2-10 cards that users can swipe through, each with its own image/video, headline, description, and link. They excel at showcasing multiple products, telling a sequential story, demonstrating features step-by-step, or displaying before-and-after transformations. Meta data shows carousel ads can drive up to 10x more traffic than static ads because the swipeable format encourages engagement.

Example

A skincare brand creates a 5-card carousel: Card 1 shows the problem (dry skin), Cards 2-4 show the routine using their products, and Card 5 shows the result with a "Shop the Routine" CTA.

Related Terms

Ad Creative The visual and written content that makes up an advertisement. Ad Format The structure and type of an advertisement, such as image, video, or carousel. Storytelling Using narrative structure in ads to engage and persuade audiences.

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