Facebook Ad Sizes & Specs Guide 2026
Facebook remains one of the most important advertising platforms for e-commerce brands, offering a wide range of ad formats to reach your target audience. Getting your ad dimensions and file specs right is critical for ensuring your creatives display properly and perform at their best. This guide covers every Facebook ad format with the exact specifications you need for 2026.
All Facebook Ad Formats & Sizes
| Ad Type | Dimensions | Aspect Ratio | File Types | Max Size | Notes |
|---|---|---|---|---|---|
| Feed Image Ad | 1080 x 1080 px | 1:1 | JPG, PNG | 30 MB | Square format is recommended for Feed. Minimum width 600px. |
| Feed Image Ad (Landscape) | 1200 x 628 px | 1.91:1 | JPG, PNG | 30 MB | Landscape format also supported in Feed but takes up less vertical space. |
| Story Ad | 1080 x 1920 px | 9:16 | JPG, PNG, MP4, MOV | 30 MB (image) / 4 GB (video) | Full-screen vertical format. Keep text and logos within safe zones (top and bottom 14%). |
| Carousel Ad | 1080 x 1080 px | 1:1 | JPG, PNG | 30 MB per image | Supports 2-10 cards per carousel. Each card can have its own link. |
| Video Ad (Feed) | 1080 x 1080 px (square) or 1080 x 1920 px (vertical) | 1:1 or 9:16 | MP4, MOV, GIF | 4 GB | H.264 compression recommended. Max duration 241 minutes. Captions recommended. |
| Right Column Ad | 1200 x 628 px | 1.91:1 | JPG, PNG | 30 MB | Desktop only. Smaller display size. Minimum width 254px. |
| Instant Article Ad | 1080 x 1080 px | 1:1 | JPG, PNG | 30 MB | Appears within Facebook Instant Articles on mobile. |
| Marketplace Ad | 1080 x 1080 px | 1:1 | JPG, PNG | 30 MB | Appears in the Facebook Marketplace feed. |
| Reels Ad | 1080 x 1920 px | 9:16 | MP4, MOV | 4 GB | Full-screen vertical video. Max duration 90 seconds for optimal performance. |
Format Details
Feed Image Ad
Square format is recommended for Feed. Minimum width 600px.
Feed Image Ad (Landscape)
Landscape format also supported in Feed but takes up less vertical space.
Story Ad
Full-screen vertical format. Keep text and logos within safe zones (top and bottom 14%).
Carousel Ad
Supports 2-10 cards per carousel. Each card can have its own link.
Video Ad (Feed)
H.264 compression recommended. Max duration 241 minutes. Captions recommended.
Right Column Ad
Desktop only. Smaller display size. Minimum width 254px.
Instant Article Ad
Appears within Facebook Instant Articles on mobile.
Marketplace Ad
Appears in the Facebook Marketplace feed.
Reels Ad
Full-screen vertical video. Max duration 90 seconds for optimal performance.
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