This article explains tiktok ad sizes & specs guide 2026. Complete TikTok ad specs guide for 2026. Get exact dimensions, file types, and requirements for In-Feed, Spark, and TopView TikTok ad formats.

TikTok Advertising

TikTok Ad Sizes & Specs Guide 2026

TikTok has become an essential advertising platform for e-commerce brands, with its highly engaged audience and algorithm-driven content discovery. TikTok ads are primarily full-screen vertical video, designed to blend seamlessly with organic content. Getting the specs right ensures your ads feel native to the platform and perform at their best. Here are the exact TikTok ad specifications for 2026.

Quick Jump: In-Feed Video Ad In-Feed Image Ad Spark Ad (Video) Spark Ad (Image) TopView Ad Carousel Ad Search Ad

All TikTok Ad Formats & Sizes

Ad Type Dimensions Aspect Ratio File Types Max Size Notes
In-Feed Video Ad 1080 x 1920 px 9:16 MP4, MOV, AVI 500 MB Full-screen vertical video. 5-60 seconds duration. 9:16 recommended but 1:1 and 16:9 are supported.
In-Feed Image Ad 1080 x 1920 px 9:16 JPG, PNG 100 MB Static image ad placement in the For You feed. Vertical format recommended for best performance.
Spark Ad (Video) 1080 x 1920 px 9:16 MP4, MOV 500 MB Boosted organic posts. Uses the original post dimensions. Vertical 9:16 strongly recommended.
Spark Ad (Image) 1080 x 1920 px 9:16 JPG, PNG 100 MB Boosted organic image posts. Same specs as in-feed image ads.
TopView Ad 1080 x 1920 px 9:16 MP4, MOV 500 MB Full-screen video that appears when users first open TikTok. Up to 60 seconds. Premium placement.
Carousel Ad 1080 x 1920 px 9:16 JPG, PNG 100 MB per image 2-35 images per carousel. Vertical format for maximum impact.
Search Ad 1080 x 1920 px 9:16 MP4, MOV, JPG, PNG 500 MB (video) / 100 MB (image) Appears in TikTok search results. Same specs as In-Feed ads.

Format Details

In-Feed Video Ad

Dimensions 1080 x 1920 px
Aspect Ratio 9:16
File Types MP4, MOV, AVI
Max File Size 500 MB
Notes

Full-screen vertical video. 5-60 seconds duration. 9:16 recommended but 1:1 and 16:9 are supported.

In-Feed Image Ad

Dimensions 1080 x 1920 px
Aspect Ratio 9:16
File Types JPG, PNG
Max File Size 100 MB
Notes

Static image ad placement in the For You feed. Vertical format recommended for best performance.

Spark Ad (Video)

Dimensions 1080 x 1920 px
Aspect Ratio 9:16
File Types MP4, MOV
Max File Size 500 MB
Notes

Boosted organic posts. Uses the original post dimensions. Vertical 9:16 strongly recommended.

Spark Ad (Image)

Dimensions 1080 x 1920 px
Aspect Ratio 9:16
File Types JPG, PNG
Max File Size 100 MB
Notes

Boosted organic image posts. Same specs as in-feed image ads.

TopView Ad

Dimensions 1080 x 1920 px
Aspect Ratio 9:16
File Types MP4, MOV
Max File Size 500 MB
Notes

Full-screen video that appears when users first open TikTok. Up to 60 seconds. Premium placement.

Carousel Ad

Dimensions 1080 x 1920 px
Aspect Ratio 9:16
File Types JPG, PNG
Max File Size 100 MB per image
Notes

2-35 images per carousel. Vertical format for maximum impact.

Search Ad

Dimensions 1080 x 1920 px
Aspect Ratio 9:16
File Types MP4, MOV, JPG, PNG
Max File Size 500 MB (video) / 100 MB (image)
Notes

Appears in TikTok search results. Same specs as In-Feed ads.

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Other Platform Specs

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