Ads that automatically combine different creative elements to find the best combination.

Testing & Optimization

What is Dynamic Creative?

Ads that automatically combine different creative elements to find the best combination.

Definition

Dynamic creative (DCO or Dynamic Creative Optimization) lets you upload multiple images, headlines, descriptions, and CTAs, and the platform automatically tests different combinations to find the best-performing version for each audience segment. Instead of manually building 20 ad variations, you upload 5 images, 4 headlines, and 3 CTAs = 60 possible combinations that the algorithm tests automatically.

Example

A brand uploads 4 product photos, 3 headlines, and 2 CTAs to a dynamic creative ad. After a week, the platform identifies that Image 2 + Headline 3 + CTA 1 drives the lowest CPA and automatically allocates more impressions to that combination.

Related Terms

A/B Testing Comparing two ad variations to determine which performs better. Ad Creative The visual and written content that makes up an advertisement. Creative Testing Systematically testing ad creative variations to find top performers.

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