What is Email Marketing?
Using email campaigns to nurture leads and drive sales.
Definition
Email marketing involves sending targeted messages to subscribers to drive engagement, sales, and retention. For e-commerce brands, email generates the highest ROI of any channel — averaging $36 for every $1 spent. Key email types include welcome sequences (5-7 emails introducing the brand), abandoned cart flows (recovering 5-15% of lost sales), post-purchase sequences, and promotional campaigns. Design matters: emails with strong visual hierarchy, clear CTAs, and mobile-responsive layouts outperform text-heavy alternatives.
Example
A brand implements a 5-email welcome flow with branded templates: email 1 delivers the discount code, email 2 shares the founder story, email 3 highlights bestsellers, email 4 shows reviews, email 5 creates urgency. The flow converts 18% of new subscribers.
Related Terms
Put this into practice
Access thousands of ready-to-use ad templates that implement email marketing best practices. Customize any template in seconds.
Start Your Free Trial